Convert Prominent Spine Surgeon to Allen FlexFrame Spine Table

Opportunity

Convert busiest Spine Surgeon in Long Island to the Allen Flex Frame.

Obstacles

• No GPO Contract
• Brand recognition in the Spine arena is non-existent
• OSI’s Jackson Table has owned the market for 20 years

What HCP Did

• Worked with Spine division of HCP to ensure that we were able to demonstrate all of the unique features/benefits of the Allen Flex Frame.
• Provided a detailed cost analysis that would highlight the financial impact that the Allen Flex Frame represents vs. competition
• Conducted an extensive clinical evaluation.
• In-serviced all shifts to ensure that everyone was completely comfortable with this new technology

Results

Converted Spine Surgeon to the Allen Flex Frame.